“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Intel 

Intel Corporation (Intel) is one of the major semiconductor chip manufacturer in the world. Over 80%of the personal computers in use around the world are based on Intel Architecture microprocessors. The company develops advanced integrated digital technology platforms and components, mainly integrated circuits, for the computing and communications industries. The company has a strong market position in the semiconductors industry, which enhances its brand image. However, intense competition in all its market segments could reduce the company’s market share and profitability.