“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

International Business Machines (IBM) 

International Business Machines Corporation (IBM) is an information technology company providing business technology and consulting services. The company offers a range of services and technologies, which include hardware, software, financing, research and chip technologies. The company is a leading provider of IT services in the industry. A leading position in the market enhances the company’s brand image and competitive position. Intense competition, however, adversely affects the company’s market share, revenues and margins.