“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Japan Airlines System Corporation

Japan Airlines System Corporation (JAL) is an air transportation group. It operates air transportation, airline related, travel services, card and leasing and other businesses such as trading, hotel and resort operations. The group primarily operates in Japan. It is headquartered in Tokyo, Japan and employs about 49,200 people.