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JetBlue Airways Corp. (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

JetBlue Airways Corp.

JetBlue Airways (JetBlue) is a low-cost passenger airline that provides customer service primarily on point-to-point routes. The company primarily operates in the US. It is headquartered in Forest Hills, New York and employs 9,895 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • High aircraft utilization
  • Well-positioned in New York metropolitan area
  • Marketing and distribution initiatives

Weaknesses

  • High indebtedness and fixed obligations
  • Sluggish profits and margins

External

Opportunities

  • Recovery of US airline industry
  • Low-cost airlines gain altitude in downturn

Threats

  • Intense competition and price discounting
  • Consolidation in the airline industry
  • Government regulations
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