“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Lehman Brothers Holdings 

Lehman Brothers serves the financial needs of various customer segments worldwide by providing a range of equity and fixed income sales, trading and research, investment banking services and investment management and advisory services. Lehman Brothers operates in large volumes in the three segments of capital markets, investment management and investment banking. Lehman Brothers' large scale of operations gives it visibility, facilitates customer recall and enhances market penetration opportunities. However, poor performance of residential mortgage origination and securitization business could force Lehman Brothers to restructure its business portfolio.