“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Lockheed Martin 

Lockheed Martin is one of the leading manufacturers of advanced technology systems, products and services for military applications. The company witnessed consistent top line growth during the last few years. Consistent top line growth provides financial stability to the company which could be leveraged to seek more growth avenues in the future. However, a weak global economic outlook may put pressure on the revenues of the company.