“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Marathon Oil

Marathon Oil Corporation (Marathon) is engaged in the exploration and production of oil and gas. The company is also engaged in refining of crude oil, marketing and transportation of these refined products, and in their distribution and transportation. Marathon operates across the oil and gas value chain which provides it with a competitive edge. Intense competition, however, threatens to erode the market share of the company.