“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

McKesson 

McKesson is one of the leading providers of pharmaceuticals, medical supplies and health care information technologies. The company’s leading position in the pharmaceutical distribution and healthcare IT market enhances its brand identity and provides a platform for future growth. However, intense competition in the areas of distribution and technology solutions, could put pressure on its margins.