“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Medco Health Solutions 

Medco Health Solutions (Medco) provides pharmacy benefit management (PBM) and specialty pharmacy services through its national networks of retail pharmacies and its own mail-order pharmacies. Medco is one of the largest PBM mail order service and specialty pharmacy providers in the US. A leading market position enhances the company’s brand image and also its bargaining power. However, competition from well-established peers and health plan providers could adversely affect Medco’s revenue growth and profitability.