“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Mitsubishi Corp.

Mitsubishi is one of the Japan's largest general trading company, operating approximately 200 operating bases in 80 countries worldwide. The company operates in diverse markets including energy, metals, machinery, chemicals, food and general merchandise. The company is also engaged in businesses such as information technology, communication, finance, consumer, logistics and healthcare. The company is headquartered in Tokyo, Japan and employs approximately 60,664 people.