“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Mitsubishi UFJ Financial Group Inc.

Mitsubishi UFJ Financial Group (MUFG or the group) is one of largest diversified financial services groups in the world. The group was formed as a result of the merger of Tokyo-based Mitsubishi Tokyo Financial Group (MTFG), formerly Japan's second-largest banking conglomerate, and Osaka-based UFJ Holdings, which was Japan's fourth-largest banking group. It is engaged in a range of financial activities, which includes commercial banking, investment banking, trust banking and asset management services and securities businesses. The group primarily operates in Japan and other international markets. It is headquartered in Tokyo, Japan and employs about 78,300 people.