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Monsanto Co. (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Monsanto Co.

Monsanto Company (Monsanto) is a global provider of agricultural products. The company produces seed brands in large-acre crops like corn, cotton, and oilseeds (soybeans and canola), as well as small-acre crops like vegetables. It also produces in-the-seed trait technologies for farmers and manufactures herbicides. The US is Monsanto's major market. However, Monsanto also has substantial operations abroad, covering the regions of North America, South America, Europe, Asia, Australia, and Africa. It is headquartered in St. Louis, Missouri and employs about 21,700 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong bioengineering capabilities
  • Strong brand portfolio
  • Diversified operations
  • Robust financial growth

Weaknesses

  • Lawsuits regarding environmental violations
  • Distributor concentration

External

Opportunities

  • Emerging market of India
  • Focus on soybean
  • Acquisitions to enhance market share
  • Proposed launch of new products

Threats

  • Extensive regulations
  • Intense competition
  • Safeguarding the intellectual property rights
  • Bans on genetically modified crops
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