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National Australia Bank Ltd. (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

National Australia Bank Ltd.

National Australia Bank Group (NABG) is a financial services organization. NABG primarily operates in Australia, New Zealand, the UK, and the US. The group is headquartered in Melbourne, Australia and employs approximately 39,729 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Product and geographic diversification makes NABG a leading diversified financial player
  • Better spread management yielding increasing net interest income and revenues
  • NabCapital financial performance contributes to group’s profitability

Weaknesses

  • Declining revenues impacting growth pursual activities

External

Opportunities

  • Great Western Bank acquisition in the US is likely to increase revenues of NABG
  • Expansion in China is likely to increase revenues and market share of NABG
  • Positive outlook for asset management industry

Threats

  • Global and domestic economic slow down continues to affect business volume and financing facilities
  • Intense competition in Australian financial system is likely to affect profitability of NABG
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