“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Neiman Marcus, Inc.

Neiman Marcus is a leading luxury goods retailer in the US. The company operates through multi-channel retail formats including specialty retail stores and direct marketing. The company’s merchandise offering includes high-end fashion apparel, accessories, jewelry, beauty products and decorative home products. It is headquartered in Dallas, Texas and employed about 17,000 people.