“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

News Corp. 

News Corporation is a diversified international media and entertainment company. The company primarily operates in the US, continental Europe, the UK, Australia, Asia and the Pacific Basin. Its key businesses include filmed entertainment, television, direct broadcast satellite television, cable network programming, magazines and inserts, newspapers, book publishing and other including a range of businesses such as digital technology and services, outdoor advertising and internet activities. News Corporation has a diversified media and entertainment business which helps it cope with a downturn in any particular business. Rising popularity of digital video recorders, however, has the potential to reduce advertising revenues, which would negatively impact the financial performance of News Corporation.