“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

New York Life Insurance 

New York Life Insurance Company (New York Life) is one of the largest providers of life insurance policies, annuities, long term care plans, mutual funds and other related set investments in the US. Leveraging its global presence the company has been able to improve its market image and position. However, the mounting trends of insurance frauds could increase its claim losses and may pull down its profit margins going forward.