“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Nippon Telegraph & Telephone

Nippon Telegraph and Telephone Corporation (NTT) is a holding company, whose subsidiaries provide fixed-line telephony, mobile telephony, broadband data communications and related products and services. The company primarily operates in Japan. It is headquartered in Tokyo, Japan and employs about 193,831 people.