“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Norfolk Southern Corporation

Norfolk Southern Corporation (Norfolk Southern) operates through freight railroad company, Norfolk Southern Railway Company. The company provides logistics services and offers intermodal network services in the eastern half of the US. It is headquartered in Norfolk, Virginia and employed more than 30,800 people in 2007.