“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Oracle Corporation

Oracle Corporation (Oracle) is one of the largest enterprise software companies in the world. The company develops, manufactures, markets, distributes and serves database and middleware software as well as applications software. It is headquartered in Redwood Shores, California and employs about 84,200 people.