“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Panasonic Corp.

Panasonic Corporation (Panasonic) is one of the largest electronic product manufacturers in the world, comprised of over 622 companies. The company manufactures and markets audio and video equipment; information and communications equipment; home appliances; and components and devices. The company primarily operates in Japan. It is headquartered in Osaka, Japan and employs about 292,250 people.