“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

PG&E Corp

PG&E Corporation (PG&E) is a holding company whose primary purpose is to hold interests in energy-based businesses. PG&E conducts its business principally through Pacific Gas and Electric Company (Pacific Gas and Electric), a public utility engaged in the businesses of electricity and natural gas distribution; electricity generation, procurement, and transmission; and natural gas procurement, transportation, and storage. PG&E operates in northern and central California in the US. PG&E is headquartered in San Francisco, California and employs over 20,000 people.