“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Qualcomm Inc

Qualcomm develops, designs, manufactures and markets digital wireless telecommunications products and services. The company’s product portfolio includes wireless air link technologies, chipsets, consumer electronics and hardware, mobile content and services, and developer tools. Qualcomm also grants licenses to use its intellectual property portfolio, which includes certain patent rights useful in the manufacture and sale of wireless products. The company primarily operates in South Korea, China, Japan and the US. It is headquartered in San Diego, California and employs 15,400 people.