“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Research In Motion Ltd

Research In Motion (RIM) designs, manufactures and markets wireless telecom solutions. The company provides platforms and solutions including email, phone, short messaging service (SMS), internet and intranet-based applications. The company is the creator of flagship BlackBerry branded wireless handheld/smartphone and related solutions. It operates in North America, Europe and Asia Pacific. It is headquartered in Ontario, Canada and employs about 12,000 people.