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Samsung Electronics (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Samsung Electronics

Samsung Electronics Company (Samsung Electronics), a part of the Samsung group, is one of the leading consumer electronics brands in the world. It manufactures and markets consumer electronic products such as televisions and home appliances. The company also manufactures semiconductors, information technology products and telecommunication infrastructure system. The company primarily operates in Asia, Europe and America. It is headquartered in Seoul, South Korea and employed about 150,000 people as of financial year (FY) 2007.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Robust top line growth
  • Strong market position
  • Diversified business portfolio

Weaknesses

  • Fluctuating operating and net profits

External

Opportunities

  • Positive outlook for semiconductors
  • Increasing mobile phone sales
  • Growing Indian market

Threats

  • Increasing raw material prices
  • Intense competition
  • Government regulations
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