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Siemens Aktiengesellschaft (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Siemens Aktiengesellschaft

Siemens is a global group in electronics and electrical engineering, operating primarily in the industry, energy, and healthcare sectors. The group operates in about 190 countries. It is headquartered in Munich, Germany and employs about 427,000 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Diversified business in terms of business segments and geographic presence
  • Strong R&D capabilities
  • Diversified customer base

Weaknesses

  • Increasing debt to equity ratio
  • Weak internal control
  • Allegation of posting rival’s business secrets on its computer networks
  • High dependence on third party providers

External

Opportunities

  • Acquisitions and joint ventures to drive growth
  • New contracts and orders
  • Increasing demand for electricity

Threats

  • Intense competition
  • Risks associated with conducting business outside Germany
  • Environmental and other government regulations
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"Siemens Aktiengesellschaft (SWOT Analysis)";