YouSigma- the web's most extensive resource for information
$6.99 Domain Names at Network SolutionsĀ®!
Sony Corp. (SWOT Analysis)

Go to Home Page

Tell your friend about this WebSite!

Download PDF Version!

“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Sony Corp.

Sony Corporation (Sony) is the world's second-largest consumer electronics maker. Its diversified operations are spread across electronics, games, entertainment, and financial services categories. The group is headquartered in Tokyo, Japan and employed about 180,500.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Diversified business operations stabilize revenue
  • Strong corporate brand identity helping gain customer acceptance
  • Diversified client base by geography reduces business risks

Weaknesses

  • High cost manufacturing base leading to lower margins
  • Legal proceedings likely to hamper corporate image

External

Opportunities

  • Reorganization efforts likely to boost savings
  • Focus on BRIC economies helps long term growth
  • Partnership with FIFA to enhance corporate value

Threats

  • Unfavorable foreign exchange rates likely to impact margins
  • Impact of the global economic slowdown
underline
About YouSigma

Find charities worthy of your support and donate

Copyright and Disclaimer
Loading
underline
underline
Try a free sample Destiny Reading! Executive Openings! $80,000 to $500,000+
"Sony Corp. (SWOT Analysis)";