“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Statoil Hydro

StatoilHydro is an integrated oil and gas company. The company's operations are primarily focused on exploration, development, and production of oil and natural gas from the Norwegian Continental Shelf (NCS).The company has its operations in North America; Latin America; Africa; the European, Caspian, and Russian area; and Middle East and Asia. It is headquartered in Stavanger, Norway and employs about 29,500 people.