“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Sysco 

SYSCO Corporation (SYSCO) distributes food and related products primarily to the foodservice or food-prepared-away-from-home industry. SYSCO, through its subsidiaries, engages in the marketing and distribution of a range of food and related products for foodservice industry in the US and Canada. Strong distribution network gives SYSCO a relative competitive advantage. However, increasing competition due to industry consolidation and new larger entrants could affect SYSCO’s margins and market share.