“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Tesco PLC

Tesco (the group) is a leading retailer in the UK and is one of the largest food retailers in the world. It also sells non-food goods such as electrical goods and clothing. Tesco is headquartered in Hertfordshire, the UK and employs about 440,000 people.