“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Texas Instruments Incorporated

Texas Instruments (TI) is engaged in the designing and manufacturing of semiconductors. The company provides digital signal processing (DSP) and analog technologies to meet global signal processing requirements. In addition to semiconductors, the company’s businesses comprise the education technology business, which supplies graphing handheld calculators. The company mainly operates in the US and Japan. It is headquartered in Dallas, Texas and employs 30,175 people.