“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Tyco Electronics Ltd.

Tyco Electronics (Tyco) is a global provider of engineered electronic components, network solutions, undersea telecommunication systems and wireless systems. The company has over 100 production facilities in 25 countries and serves customers across 150 countries. The company primarily operates in the Americas and Europe, Middle East and Africa (EMEA). It is headquartered in Bermuda and employs 96,000 people.