“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

UBS AG

UBS (or 'the company') is one of the largest investment managers in the world with assets under management of about CHF3,189 billion ($2,551 billion). UBS has strong capabilities in investment banking, securities underwriting, and wealth management. The company is one of the top five investment banks in Europe. UBS primarily operates in Europe and North America. It is headquartered in Zurich, Switzerland and employs 83,560 people.