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Union Pacific Corporation (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Union Pacific Corporation

Union Pacific Corporation (UPC) is one of the largest railroad companies in North America. It operates through Union Pacific Railroad Company. UPC serves a diverse group of industries including industrial products and energy. The company primarily operates in the US. It is headquartered in Omaha, Nebraska and employs about 50,089 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong operational network
  • Robust financial performance
  • Diversified revenue streams

Weaknesses

  • Relatively weak performance of the industrial products division
  • Declining operating margins
  • Heavy dependence on few suppliers

External

Opportunities

  • Positive outlook for the US agricultural trade
  • Growth in global fertilizers and agricultural chemicals sector
  • Increasing demand for coal in the US

Threats

  • Rising oil prices
  • Slow down of the US economy
  • Intense competition
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