“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

UnitedHealth Group 

UnitedHealth Group (UnitedHealth) is a leading health and well-being company in the US, serving approximately 70 million Americans. The company's strong financial growth has enabled it to boost investor confidence and strengthen its market leadership position. However, regulatory changes such as the introduction of a new plan for senior citizens called Medicare Part D Prescription Drug Program could potentially reduce the company's earnings.