“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Verizon Communications 

Verizon Communications (Verizon) is one of the leading providers of wire line and wireless communications in the US. The company also provides print and on-line directory information. Verizon Business owns and operates one of the most expansive IP backbone networks in the world giving it a considerable competitive advantage. Intense competition, however, may adversely affect the company’s revenue and profit growth.