“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Walgreen 

Walgreen is a retail pharmacy chain selling prescription and non-prescription drugs as well as general merchandise. Walgreen is among US’ largest drugstore chains. It is the largest drugstore chains based on previous 12-month sales (through February 2007).Walgreen currently has footholds in every major market in the US and has the largest market share in 122 markets. The company’s strong market position gives it a competitive advantage. However, increasing competition fuelled by industry consolidation could reduce the margins of the company.