“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

WellPoint 

WellPoint is one of the leading commercial health benefits companies in the US. The company is an independent licensee of the Blue Cross Blue Shield Association (BCBSA) and serves more than34.8 million people as the Blue Cross licensee for California and as the Blue Cross and Blue Shield licensee for 13 other states in the US. Market leadership increases the bargaining leverage of WellPoint with health care providers and allows it to offer cost effective health care insurance products as any other insurer in the US. However, if proposals to further regulate medical insurance and healthcare spending are enacted into law, then WellPoint’s business and financial condition will be affected.