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Concentrated Growth

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Agilent Technologies (Event Management) Apollo Group (Product Profitability Model)
America Express (Cause Marketing) Apple, Inc. (Segmentation Strategy)
Baxter International Inc. (Capacity Management) Boise Office Solutions (Customer Relationship Management)
Boeing, Iridium, Gillette and Intel (Capital Budgeting) Chindex (Inflation Response)
Cadillac (Gap Analysis and Risk Mitigation) Chipotle Mexican Grill (Advertising and Publicity)
Comerica Bank (Customer Segmentation Strategy) Campbell Soup (Market Segmentation Strategy)
Frito-Lay (Testing of New-Product Idea's) Fairchild Semiconductor (Marketing Mix)
Greyhound (Product Risk Management Model) General Electric, Marriott, and Toyota (Market Orientation)
Harley-Davidson (Product Development) Harrah Casino (Customer Loyalty and Rewards Program)
Hermitage Museum (Marketing Initiatives) JetBlue Airways (Customer Relationship Management)
Kodak (Business Portfolio Analysis) Little Remedies (Product Line Strategy)
Microsoft Corporation (Identifying Customer Demographics) Microsoft Corporation (RFID Development)
Movie Making (Market Research) Nielsen Media Research (Primary Data Collection)
Ping Golf (ISO 9004) Rollerblade (Product Promotion Strategies)
Southwest Airlines (Marketing Strategy) South Carolina City Council (Response to Inflation)
Siebel / Oracle (TQM Principles) Southwest Airlines (Product Positioning Strategy)
Threadless T-shirt (Customer Acquisition and Retention) Universal Studio (Marketing Mix)
UBS (Response to Interest Rate) Wal-Mart and Home Depot (Product Pricing)
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"Concentrated Growth";