One of the challenges most companies face when they try to integrate their systems is that the same information within different applications is represented in different ways. For example, a product description in the manufacturing module of a company’s ERP system might be ASIC GMAC6 620TBGA. Believe it or not, descriptions like this are not uncommon in the business world. And while manufacturing specialists and the computer applications they use can understand what such cryptic descriptions mean, other people and different computer applications can have problems. The same physical description of a product might be completely different in the company’s CRM system, and customers and competitors probably label it as something completely different as well. Obviously, this creates a need for a solution that can standardize information descriptions so that they mean the same thing to different users and different computer applications. Otherwise, effective enterprise application integration will never occur, nor will companies be able to achieve effective application integration with third parties such as customers and suppliers.

Silver Creek Systems (www.silvercreeksystems.com) located in Colorado has a solution to offer to companies who struggle with this problem. Silver Creek developed a software application capable of taking internal information (like product information) and automatically transforming it, in real time, to the format needed by other applications within the company and in the formats needed by customers and suppliers. The software also has the capability to translate information into one of several widely used foreign languages at the same time. The features its software offers should go a long way to easing the technical challenges of application system integration. Perhaps most important, however, is its language translation capability, which should make it easier for companies to customize their sales Web sites for doing business around the world.