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Download Excel Template
             
  Customer Lifetime Value Calculator      
       
       
  AVERAGE CUSTOMER INFORMATION       ANALYSIS  
           
  Average profit per purchase/order     Customer lifetime value
           
  Average number of purchases/orders per year     Customer retention rate
           
  Average customer lifetime (number of years)     Overall customer lifetime value
           
  Average cost to acquire a new customer     Overall annual profit
           
  Average cost to retain a current customer        
           
           
  COMPANY INFORMATION          
           
  Number of customers        
           
  Number of new customers per year        
           
  Number of lost customers per year        
       
             

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