Establishing Company’s Values
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Values serve as the guide for how Companies treats internal and external stakeholders (customers, employees, management, share holders and Government). The company aspires to these values to make the company a great place to work and do business.
For example, Merck, a company that produces pharmaceutical products and provides insurance for pharmacy benefits, publicly states the following values.
- Corporate social responsibility
- Unequivocal excellence in all aspects of the company
- Science-based innovation
- Honesty & integrity
- Profit, but profit from work that benefits humanity
And Walt Disney, an entertainment business states their values as follows.
- No cynicism
- Nurturing and promulgation of "wholesome American values"
- Creativity, dreams and imagination
- Fanatical attention to consistency and detail
- Preservation and control of the Disney "magic"
And First Horizon National, an premier national financial services company states their value as follows.
- Employees first -- We hire, retain and develop the best people, ensuring that every employee has the opportunity to demonstrate high performance and succeed. Also, we’ll nurture our Firstpower culture as our competitive advantage.
- Exceptional teamwork – As one enterprise, we exhibit an uncommon ability to work together, based on interdependence and trust.
- Individual accountability – As owners, we take individual responsibility for our overall success.
- Absolute determination – When we identify a goal, we are committed to getting it done. We execute with speed and diligence and take pride in going above and beyond.
- Knowing our customers – We create value and build loyalty by understanding and exceeding the expectations of customers in our target markets.
- Doing the right thing – We have the courage to make decisions and take actions based on personal and professional integrity.
And BNSF Railway, an premier railroad company states their value as follows.
- Listening to customers and doing what it takes to meet their expectations.
- Empowering one another, showing concern for our colleagues' well-being and respect for their talents and achievements.
- Continuously improving by striving to do the right thing safely and efficiently.
- Celebrating our rich heritage and building on our success as we shape our promising future.
Cite this as:
YouSigma. (2008). "Establishing Company’s Values." From http://www.yousigma.com.