Establishing Company’s Values
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Values serve as the guide for how Companies treats internal and external stakeholders (customers, employees, management, share holders and Government). The company aspires to these values to make the company a great place to work and do business.
For example, Merck, a company that produces pharmaceutical products and provides insurance for pharmacy benefits, publicly states the following values.
- * Corporate social responsibility
- * Unequivocal excellence in all aspects of the company
- * Science-based innovation
- * Honesty & integrity
- * Profit, but profit from work that benefits humanity
And Walt Disney, an entertainment business states their values as follows.
- * No cynicism
- * Nurturing and promulgation of "wholesome American values"
- * Creativity, dreams and imagination
- * Fanatical attention to consistency and detail
- * Preservation and control of the Disney "magic"
