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Marketing Budget Plan          
* Enter Data in Yellow Cells, Dark gray cells will be calculated for you.  
Category Estimated
Quantity 		Estimated
Cost per Unit 		Estimated
Subtotal 		Notes  
         
Research       fsdds  
Research firm fees  
Web research  
Independent research  
 
           
Research Costs Total        
           
Communications          
Promotional brochures  
Television  
Radio  
Web  
         
Communications Costs Total        
           
Networking          
Memberships  
Affiliations  
Subscriptions  
         
Networking Costs Total        
           
Event          
Number of attendees    
Meal (breakfast, lunch, or dinner)    
Food  
Tax (10%)  
Food and beverage gratuity (20%)  
Meal Costs Subtotal        
         
List Services        
Valet services  
Entertainment #1  
Entertainment #2  
Other services  
List Service Costs Subtotal        
         
Audio/Visual Services        
Basic PA system and podium  
Screen  
XGA data/video projector rental  
Wireless mouse  
Power strips  
Extension cords  
Lavalier microphone  
Labor and AV technicians  
Tax (8.8%)    
Audio/Visual Services Subtotal        
         
Additional Costs        
Invitation
(printing and postage costs) 		 
Time & Expense (T&E)  
Company staff T&E  
Customer testimonial T&E  
Additional Costs Subtotal        
           
Giveaways 0        
 
 
Giveaway Subtotal        
           
Event Costs Total        
         
Event Price per Person      
         
Promotions          
Product giveaways  
Product discounts  
Special offers  
           
Promotions Costs Total        
         
Advertising          
Brochures (development and production)  
Mailings  
Postcards  
Television  
Radio  
Newspapers  
Billboards  
Bus sides  
           
Advertising Costs Total        
         
Public Relations        
Charity events  
Advertising  
Employee promotions  
Sponsorships  
           
Public Relations Costs Total        
         
ESTIMATED MARKETING GRAND TOTAL      
       
       
       
       

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