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Goal and Persistence behind Soup Book's Success

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When Jack Canfield and Mark Victor Hansen compiled their first Chicken Soup for the Soup book, they were turned down by 30 publishers. But instead of giving up, they stayed focused on their goal. "We did three to four radio or newspaper or magazine interviews a day, five days a week, for a whole year," Canfield recalls. In every interview, they stated why the country needed this book now more than ever.

Eventually, a small publisher called Health Communications Inc. decided to take a chance and publish the book. It not only became a number-one bestseller but also hatched an entire series of Chicken Soup books that have sold more than 10 million copies! That is the power staying focused on your goal can give you.

Companies can learn from this example to establish a sense of urgency and be persistent to enable organizational change. They should create visible artifacts and effectively communicate to motivate employees and influence corporate culture. Establishing dominant corporate culture will influence organizational behavior and help enable the “customer intimacy” vision.


YouSigma. (2008). "Goal and Persistence behind Soup Book's Success." From

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