- In 2001, the company acquired David R Bornemann Associates, an airline scheduling and operations software developer.
- In 2002, Travelocity wholly owned subsidiary of Sabre Holdings acquired Site59.
- In 2002, Sabre acquired the Kiehl Hendrickson Group.This acquisition increased the company’s software portfolio for small and medium airlines, and expanded its consulting business.
- In 2003, Sabre’s subsidiary, Travelocity acquired the assets of World Choice Travel, the US business division of UK travel company, MyTravel Group.
- In 2004, Travelocity also acquired Las Vegas-based All State Tours. The purchase included Allstate Ticketing and ShowTickets.com.
- In 2005, Sabre Holdings also acquired SynXis Corporation.
- In 2005, Sabre Holdings acquired IgoUgo.com, a travel community Web site, and launched the industry’s first travel keyword search engine on the newly acquired site.
- In 2005, Sabre Holdings acquired lastminute.com, Europe’s online travel site.
- In 2006, Zuji, online travel agency in the Asia Pacific region, became a wholly owned brand of Travelocity.
- In 2005, Sabre Holdings opened an office in Moscow to expand its presence in Russia and central Asia.
- In June 2006, Travelocity business launched its first wholly-owned service center in Europe, and announced to pursue business local to the UK.
- In 2006, Sabre travel network enhanced its presence across the Middle East with the opening of new offices in Jordan and in Cairo.
Companies can learn from Sabre, to create alliance, join ventures and/or acquire to support sustained growth. Effective implementation of Vertical Integration, Horizontal Integration and Join Ventures, will help companies to provide a good fit to maximize a firm’s strengths and opportunities and minimizes its weaknesses and threats.
Datamonitor. (August, 2007). “Sabre Holdings Corporation”. From www.datamonitor.com
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YouSigma. (2008). "Sabre Holdings Positioning." From http://www.yousigma.com.