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7-Eleven, Inc. (SWOT Analysis) - December 2010

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

7-Eleven, Inc. Company Overview


7-Eleven (7-Eleven or ‘the company’) is a privately held, leading operator, franchisor and licensor of convenience stores. The company currently operates more than 39,100 stores in 16 countries including the US. The company primarily operates in the US and Canada. It is headquartered in Dallas, Texas and employs around 35,500 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Wide spread geographic reach adds stability to the company’s revenue growth
  • Strong brand name strengthens customer loyalty and boosts top line growth
  • Franchise system of business partially shields 7-Eleven during an industry downturn


  • Incidents like hacking of Automatic TellerMachine (ATM) adversely affect customers loyalty



  • Aggressive expansion by the means of acquisitions to enhance the company’s market share
  • Expanding market for private label products Growing demand for organic products in the US, to boost the company’s top line growth


  • Intense competition could put pressure on the company’s margins
  • Low consumer confidence can adversely affect 7-Eleven’s revenue
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