“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

7-Eleven, Inc. Company Overview

7-Eleven (7-Eleven or ‘the company’) is a privately held, leading operator, franchisor and licensor of convenience stores. The company currently operates more than 39,100 stores in 16 countries including the US. The company primarily operates in the US and Canada. It is headquartered in Dallas, Texas and employs around 35,500 people.