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Accenture plc (SWOT Analysis) - August 2013

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Accenture plc

Accenture plc (Accenture or “the company”) is a global management consulting, technology services and outsourcing company. Accenture provides services to its customers through a global delivery network of over 50 centers. It mainly operates in Americas and Europe, Middle East and Africa (EMEA). The company is headquartered in Dublin, Ireland and employed approximately 257,000 people as on August 31, 2012.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Diversified end markets and geographic reach
  • Broad portfolio of offerings enabling it to serve diverse customer needs
  • Robust alliances network


  • Struggling consulting business



  • Strategic acquisitions further strengthen
  • Accenture’s market position
  • Strong pipeline of contracts ensures stable revenue


  • Volatile and uncertain economic conditions
  • Intense competition can adversely affect market share
  • Increasing regulation in government contracting could increase compliance costs
  • Revenues may be adversely affected by currency exchange-rate fluctuations
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