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Advanced Micro Devices, Inc. (SWOT Analysis) - August 2013

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Advanced Micro Devices, Inc.

Advanced Micro Devices, Inc. (ADM or "the company") designs, develops and markets microprocessors for computing, communications and consumer electronics markets. The company mainly operates in the Americas, Europe and Asia Pacific. It is headquartered in Sunnyvale, California and employed 10,340 people as of December 29, 2012.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Strong focus on research and development
  • Sustainable position in the low-priced entry level solutions
  • Wide geographic presence


  • Lack of presence in the smartphone market
  • Customer concentration increases business risk
  • Reliance on GLOBALFOUNDRIES for microprocessor and APU products



  • Partnerships with Sony and Microsoft to provide revenue opportunities
  • Strategic partnership with ARM
  • Poised to benefit from the growth in tablets market


  • Negative trends in the PC market will impact company’s topline growth
  • Intel’s dominance in the microprocessor market may limit the company’s ability to compete effectively
  • Rapid technological changes
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