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Allegheny Energy Incorporated (SWOT Analysis) - August 2010

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Allegheny Energy Incorporated Company Overview 

Allegheny Energy is a utility holding company engaged in providing energy related services. The company primarily operates in West Virginia, Maryland, Virginia, and Pennsylvania, in the US. It is headquartered in Greensburg, Pennsylvania and employs about 4,400 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Robust asset base
  • Strong customer base
  • Integrated electricity business


  • High reliance on coal and few coal suppliers
  • Limited presence
  • High debt



  • Increasing demand for electricity in the US
  • Proposed merger with FirstEnergy
  • Environmental efficiency programs


  • Highly regulated industry
  • Risks relating to weather fluctuations
  • Price volatility


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