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Allegheny Technologies Incorporated (SWOT Analysis) - June 2013

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Allegheny Technologies Incorporated

Allegheny Technologies Incorporated (ATI or the company) is a manufacturer of specialty metals for global markets. The company's product portfolio comprises high performance metals, flat-rolled products, and engineered products. The company operates in the US, Europe, and Asia. It is headquartered in Pittsburgh, Pennsylvania and employed 11,200 people as on December 31, 2012.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Diversified end-markets
  • Acquisition of Ladish
  • Strong R&D capability


  • Dependence on third parties for critical raw materials
  • Lag in the delivery of services
  • Market concentration



  • Investments to support organic growth
  • Long term agreements


  • Environmental regulations
  • Intense competition
  • Risks associated with commercial aerospace industry
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