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Allianz Group (SWOT Analysis) - August 2011

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Allianz Group Overview 

Allianz Group (Allianz or ‘the group’), previously known as Allianz AG, is a holding company. It is one of the leading insurers and financial services providers worldwide. The service portfolio of the company comprises property and casualty insurance, life and health insurance, banking and asset management. Allianz has global operations with branches and subsidiaries spread across Europe, Asia Pacific, Americas, the Middle East and Africa. Allianz is headquartered in Munich, Germany and employs 151,338 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Leading market positions in global insurance industry
  • Leading market position in global asset management market
  • Strong solvency position provide scope for business growth and new debt issuance


  • Elevated P&C loss ratios impacting underwriting margins
  • Weakening performance at German motor insurance operations



  • Strategic partnership with Banco Popular enhances long term growth
  • Focus on commercial property lending could offset lower income from pfandbriefe
  • Favorable cat bond market may provide risk transfer opportunities
  • Favorable long term outlook for global retirement market


  • Though declining, worldwide corporate insolvencies continue to be a cause of concern
  • Increasing regulatory compliance and complexity
  • Increasing losses due to natural disasters
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